Markup Calculator
Work out a sell price from your cost and markup, and see the profit margin it gives. Markup and margin are not the same thing, this shows both so you price to actually cover your costs.
How we estimate this
Markup is profit expressed over your cost, margin is profit expressed over the sell price, and confusing the two is a classic pricing mistake. A 50% markup is only a 33% margin, so pricing on markup alone can leave you short.
Pricing reviewed: November 2026.
Understanding markups in Australia
Markup is profit expressed over your cost, margin is profit expressed over the sell price, and confusing the two is a classic pricing mistake. A 50% markup is only a 33% margin, so pricing on markup alone can leave you short.
Set your price on the margin you need to cover overheads, wages and profit, not just a round markup number. This calculator shows the margin behind any markup so you can price deliberately.
Frequently asked questions
What is the difference between markup and margin?
Markup is profit over your cost, margin is profit over the sell price. A 50% markup equals a 33% margin, so they are not interchangeable, and pricing on markup alone often leaves less profit than you expect.
How do I calculate a sell price from markup?
Multiply your cost by (1 + markup%). A $100 cost with a 50% markup sells for $150, which is a 33% margin. Enter your figures to see both.
Are you a accountant / business adviser?
Everyone on this page is working out what markup costs because they are ready to hire. Put your business right beneath the calculator, in your state, so you are who they find. From $50/mo.