Turn “how much?” into booked jobs.
A branded cost calculator for your website. Customers price the job themselves, and the lead lands in your inbox, instantly. Free forever, live in two minutes.
Free forever · No card · Loved by tradies, clinics & studios across Australia
Most people just want the price. Give it to them.
You’ll win some on the phone, of course. But far more visitors just want to know what it costs, and the business that answers, instantly, earns the trust and gets the lead. You’re not losing those people today, you’re just never hearing from them.
Today, 20 visitors
2 call. The other 18 just wanted a price, and moved on.
With a calculator, the same 20
The same 2 call, plus 9 more who just wanted a price, now leads in your inbox.
≈ More leads, same traffic. Capture the lookers who’d never call.
≈ Better leads. They arrive knowing the price, ready to talk.
≈ No new ad spend. It works on the visitors you already have.
I put a trip cost calculator on our site and the whole feel of our enquiries changed. People came in already knowing roughly what they’d spend, so we stopped chasing quotes that were never going to land.
BuckiForge TravelsA calculator for whatever you do.
256 ready to brand and embed. These are just a taste.
Three steps to your first lead.
Brand it
Pick a template, set your prices, drop in your colour. Two minutes.
<iframe src= "goingrate.com.au/ embed/your-biz" width="100%" height="640">
Embed it
Two lines of HTML, or share the hosted link anywhere.
Win it
Every visitor who prices a job lands in your inbox, ready to quote.
Put it where your customers already are.
The same calculator, two ways to share it. Drop it into your website, or send a link, no website needed.
Every lead, in one place.
The moment a customer hits submit, the lead lands here and in your inbox. Name, contact, the job they priced, and a one-click reply. No CRM to wrangle.
- ≈ Real-time feed with name, phone and project value
- ≈ Quoted value and conversion at a glance
- ≈ Export to CSV, change your lead email, copy your embed code
Penrith Plumbing
Last 30 days
- SWNEWSarah W.Hot water replacement$4,8209:42 AM
- LKLiam K.Burst pipe (urgent)$1,1808:17 AM
- PNPriya N.Bathroom rough-in$8,950Yesterday
I honestly thought it would take me a weekend. It was branded and live on our site in a couple of minutes, and the first lead turned up already priced, ready for me to reply to.
KBInverse CultureSimple pricing. Start free.
Free forever. Upgrade only when the leads are rolling in.
Free
free forever
Your own branded calculator, live on your site.
Start free- Your own branded cost calculator
- 8 leads a month, delivered instantly
- Extra leads are saved, unlock them all when you upgrade
- Works on any website, or share a link
- Carries a small “Powered by Going Rate” badge
Pro
billed yearly · $29/mo monthly
Every lead, instantly, with your branding only.
Upgrade to Pro- Everything in Free, plus
- Unlimited leads, every enquiry, the moment it happens
- Your branding only (badge removed)
- Unlimited calculators
- Export leads + conversion analytics
- Send leads to more than one inbox
Business
billed yearly · $59/mo monthly
Package bigger jobs and route every lead like a pro.
Upgrade to Business- Everything in Pro, plus
- Flagship quote builders, add-ons, extras & good/better/best tiers, so the average job is bigger
- Smart lead routing, the right lead to the right person, by service or area
- Connect to your CRM, Google Sheets or Zapier
- Priority support
No card to start. Cancel anytime. Prices in AUD, GST included.
Questions
Is it really free?
Yes, free forever. Your own branded calculator, 8 leads a month delivered instantly, no card. Upgrade only when you want unlimited leads or the power tools.
How long does setup take?
About two minutes. Pick your industry, pick a template, set a couple of prices, add your colour. We email you the embed code straight away.
What if I don’t have a website?
Every signup gets a hosted page you can drop into your email signature, Google profile or Instagram bio. Works the same as the embed.
Where do my leads go?
Straight to your inbox the moment a customer hits submit, with their name, contact, project details and the estimate they got.
Can I use my own prices?
Yes. Set your real base price and edit the options during signup. Anything more complex, reply to your welcome email and we’ll tune it within 24 hours.
Can I customise the look for my website?
Yes. Set your brand colours, add your logo, and edit the wording and service options so it feels like part of your site, not ours. On Pro, the “Powered by Going Rate” badge comes off entirely.
Your calculator’s ready. Are you?
Live on your site in two minutes. Free forever. No card.
Start free →