Website For Electricians Cost Calculator
Estimate what a website for an electrical business costs in Australia, by build type, page count, features and ongoing support.
Service pages and suburb pages are what actually rank, so count those, not just the home page.
💰 Ways to save
- Register the domain yourself, in your business name, with your own credit card, before you engage anyone. It costs about $20 a year and it is the single most important asset in the whole project. Agencies that register the domain in their own name can effectively hold your business hostage at renewal, and untangling it later is slow and unpleasant.
- Spend on service and suburb pages rather than on design flourishes. An electrician gets found through pages that match what people search, such as switchboard upgrade, safety switch installation, EV charger installation and each suburb served. Eight useful pages beat a beautifully animated three page brochure site every time, and they cost less to build.
- Set up and verify a Google Business Profile before the website goes live. For a local trade it drives more calls than the website does in the first year, it is free, and it costs nothing but an hour of your time plus a steady habit of asking satisfied customers for reviews.
- Get quotes on a fixed scope, not an hourly rate. Write down the page list, the features, who supplies photos and copy, how many revision rounds are included and what the handover contains. Most website budget blowouts are not price rises, they are unwritten scope, particularly around content that the tradie assumed the agency was writing.
or from $20/week over 5 years , indicative finance
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## What an electrician's website costs in 2026
Pricing reviewed: June 2026.
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Pricing reviewed June 2026. Indicative Australian costs, not a quote.
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Understanding website for electricians costs in Australia
What an electrician's website costs in 2026
In Australia in 2026, a website for an electrical business typically falls into three tiers. A template or DIY site builder such as a subscription page builder runs $30 to $70 a month with no build cost, plus your own time. A semi-custom build on WordPress or a similar platform by a freelancer or small agency, covering six to twelve pages with a quote form and decent local search setup, runs $2,500 to $6,000. A fully custom design and build with bespoke layouts, a pricing tool and a content strategy runs $8,000 to $20,000. Ongoing hosting, maintenance and security updates add $50 to $300 a month, and managed plans including content and search work run $500 to $2,000 a month.
Where the money actually goes
Owners often assume they are paying for design, and design is usually the smallest part. The larger costs are content, meaning the writing of service pages that describe the work in the words customers search for, technical setup covering hosting, security, mobile performance and page speed, and configuration of tracking so you can tell which enquiries came from where. On a $4,000 semi-custom build, a rough split is $1,000 to $1,500 design and layout, $1,000 to $1,500 content and page building, and the balance in setup, forms, integrations, testing and handover. If a quote is dramatically cheaper than others, it almost always means the client is writing the content and nobody has told them yet.
Page count and the pages that matter
For a trade business, page count is not vanity, it is the mechanism by which you get found. A five page brochure site with a home page, about, services, gallery and contact will rank for your business name and very little else. The pages that produce enquiries are individual service pages, one each for switchboard upgrades, safety switch installation, downlight replacement, EV charger installation, rewiring, ceiling fans and emergency callouts, plus location pages for the suburbs you genuinely service. Each of those is a chance to match a real search query. Twelve to twenty targeted pages will out-earn a beautiful five page site by a wide margin, and they cost less per page to build.
Features worth paying for
Contact forms are table stakes. Beyond that, the features that reliably convert for electrical businesses are a quote request form that asks the right qualifying questions, a photo gallery of completed work since electrical work is invisible and photos of tidy switchboards do real persuasive work, a live feed of Google reviews, and above all an instant pricing tool. The most common reason a homeowner leaves a tradie website is that they cannot find any indication of cost, so they open three more tabs. A simple estimator for common jobs answers that question on your site rather than a competitor's, and it also filters out the enquiries you did not want.
Ongoing costs and what a maintenance plan should include
A website is not a one-off purchase. Hosting runs $15 to $50 a month for a small business site on decent Australian infrastructure. The domain is about $20 a year. Security updates, plugin updates, backups and uptime monitoring are what a basic maintenance plan at $50 to $150 a month should cover, and skipping them is how small business sites end up compromised and blacklisted. Managed plans at $500 to $2,000 a month layer on content, search work and reporting. Before signing one, ask what specific deliverables arrive each month, and check that you have direct access to your own analytics and Google Search Console accounts rather than only seeing an agency prepared report.
Ownership, the domain and lock-in
The most damaging mistake a trade business makes with a website has nothing to do with price. It is letting someone else register the domain, hold the hosting account and control the Google Business Profile. When the relationship ends, and it usually does, you can lose years of accumulated search authority and your customers' bookmarks overnight. Register the domain in your own business name with your own payment method. Make sure you are the owner on the Google Business Profile with the agency as a manager. Ask, in writing, what you receive at handover if you leave, and whether the site is built on a platform you can move or one that only that agency can host.
Getting comparable quotes
Write a one page brief before you approach anyone. List the pages you want, the features, who is supplying photographs, who is writing the copy, whether you need the site to take bookings, and what you will consider success, whether that is phone calls, form submissions or quote requests. Ask each provider for a fixed price against that brief, the number of revision rounds included, the timeframe, the ongoing monthly cost after launch, and examples of trade sites they have built that currently rank for competitive local terms. That last item separates designers from people who understand how a trade business actually gets found.
Frequently asked questions
How much does a website for an electrician cost in Australia?
A template or DIY builder runs $30 to $70 a month with no build cost. A semi-custom six to twelve page build on WordPress or similar costs $2,500 to $6,000. A fully custom build with a pricing tool and content strategy runs $8,000 to $20,000. Add $50 to $300 a month for hosting and maintenance.
How many pages does a tradie website need?
More than most people build. A five page brochure site ranks for your business name and little else. Individual service pages for switchboard upgrades, safety switches, downlights, EV chargers and rewiring, plus location pages for the suburbs you service, are what match real searches. Twelve to twenty targeted pages typically outperforms a beautiful five page site.
What feature converts best on an electrician's website?
An instant pricing tool. The most common reason a homeowner leaves a trade website is that they cannot find any indication of cost, so they open competitor tabs instead. An estimator for common jobs answers that on your site, and it also filters out enquiries outside your price range before they consume phone time.
Who should own the domain name?
You, always. Register it in your own business name with your own payment method for about $20 a year, before you engage anyone. If an agency registers the domain or controls your Google Business Profile as owner rather than manager, you can lose years of search authority when the relationship ends.
Are monthly website plans worth it?
Basic hosting and maintenance at $50 to $150 a month is genuinely necessary, covering security updates, backups and uptime monitoring. Managed plans at $500 to $2,000 a month vary enormously in value. Ask what specific deliverables arrive each month, confirm you have direct access to your own analytics and Search Console, and check what you keep if you leave.
Do I need a website if I have a Google Business Profile?
The Google Business Profile usually drives more calls in year one, is free, and should be set up and verified first. But it is a listing on someone else's platform with limited control, and it ranks better when it points to a substantive website. The two work together rather than one replacing the other.
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