Give customers an instant estimate, get a booked job
A branded estimator for your trade, air conditioning, hot water, electrical, that turns a price question into a service enquiry.
Free forever · No card · Built for Aussie trades businesss
Most people just want the price. Give it to them.
You’ll win some on the phone, of course. But far more visitors just want to know what it costs, and the business that answers, instantly, earns the trust and gets the lead. You’re not losing those people today, you’re just never hearing from them.
Today, 20 visitors
2 call. The other 18 just wanted a price, and moved on.
With a calculator, the same 20
The same 2 call, plus 9 more who just wanted a price, now leads in your inbox.
≈ More leads, same traffic. Capture the lookers who’d never call.
≈ Better leads. They arrive knowing the price, ready to talk.
≈ No new ad spend. It works on the visitors you already have.
Sound familiar?
Most enquiries are people who just want a rough price before they book, and if they can't get one they call the next plumber. Give an instant ballpark and you capture the job at the exact moment they're ready, urgent ones included.
- Phone quotes that never convert
- Customers ringing around competitors
- No way to capture after-hours website visitors
Three steps to your first lead.
Brand it
Pick a template, set your prices, drop in your colour. Two minutes.
<iframe src= "goingrate.com.au/ embed/your-biz" width="100%" height="640">
Embed it
Two lines of HTML, or share the hosted link anywhere.
Win it
Every visitor who prices a job lands in your inbox, ready to quote.
Put it where your customers already are.
The same calculator, two ways to share it. Drop it into your website, or send a link, no website needed.
Every lead, in one place.
The moment a customer hits submit, the lead lands here and in your inbox. Name, contact, the job they priced, and a one-click reply. No CRM to wrangle.
- ≈ Real-time feed with name, phone and project value
- ≈ Quoted value and conversion at a glance
- ≈ Export to CSV, change your lead email, copy your embed code
Penrith Plumbing
Last 30 days
- SWNEWSarah W.Hot water replacement$4,8209:42 AM
- LKLiam K.Burst pipe (urgent)$1,1808:17 AM
- PNPriya N.Bathroom rough-in$8,950Yesterday
Simple pricing. Start free.
Free forever. Upgrade only when the leads are rolling in.
Free
free forever
Your own branded calculator, live on your site.
Start free- Your own branded cost calculator
- 8 leads a month, delivered instantly
- Extra leads are saved, unlock them all when you upgrade
- Works on any website, or share a link
- Carries a small “Powered by Going Rate” badge
Pro
billed yearly · $29/mo monthly
Every lead, instantly, with your branding only.
Upgrade to Pro- Everything in Free, plus
- Unlimited leads, every enquiry, the moment it happens
- Your branding only (badge removed)
- Unlimited calculators
- Export leads + conversion analytics
- Send leads to more than one inbox
Business
billed yearly · $59/mo monthly
Package bigger jobs and route every lead like a pro.
Upgrade to Business- Everything in Pro, plus
- Flagship quote builders, add-ons, extras & good/better/best tiers, so the average job is bigger
- Smart lead routing, the right lead to the right person, by service or area
- Connect to your CRM, Google Sheets or Zapier
- Priority support
No card to start. Cancel anytime. Prices in AUD, GST included.
Ready to turn visitors into leads?
Your branded trades business calculator, live in two minutes. Free forever, no card.
Start free →Frequently asked questions
Will showing prices put customers off?
It does the opposite. An indicative range with a clear “request a quote” filters out unrealistic budgets and warms up serious buyers before they call.
Do I need a developer or a custom build?
No. The calculator for your trade is already built. You set your prices, add your colour and logo, and it’s live in about two minutes. No agency, no expensive custom build, no code beyond pasting two lines (or you can just share the link).
What does it cost?
It’s free, forever. Your branded calculator with 8 leads a month delivered instantly, no card. Want every lead the moment it lands and your branding only? Pro is $29/mo. Business ($59/mo) adds flagship quote builders, lead routing and CRM/Zapier. Upgrade only when it’s paying for itself.
What if I don’t have a website?
You still get a hosted link you can drop into your Google profile, Instagram bio or email signature. It works the same as the embed, and every enquiry lands in your inbox.
Where do my leads go?
Straight to your inbox the moment someone submits, with their name, contact and the job they priced. You can change the inbox (or add more on Pro) any time.
Does it work for after-hours or urgent jobs?
Yes. Visitors get a price any time of day and the lead hits your inbox straight away, so you catch the job even when you can’t take the call.