Turn ‘how much cover do I need?’ into booked reviews

Branded needs calculators, life, income protection and TPD, that give a visitor a personalised cover figure and route the enquiry to you with their details.

Free forever · No card · Built for Aussie insurance advisers

$
$
$
kids
$
Estimated cover you may need$1,560,000Based on roughly 10 years of income replacement plus clearing debts, less savings.
What’s shaping your result
Standard ($15k)
How the figure builds up
Your annual income · $950,000Mortgage / home loan balance · $500,000Other debts (car, personal, cards) · $20,000Number of children / dependants · $120,000Allow for final expenses · $15,000
A starting figure, your adviser refines it

This rule-of-thumb covers clearing your debts, replacing income for around 10 years, allowing for children and final expenses, then subtracting savings. Your real need depends on your goals, super and existing cover.

Your eligibility checklist
  • Check what cover you already hold inside super
  • Review cover when your mortgage or family changes

or from $7,456/week over 5 years , indicative finance

Get this built for your business →

Most people just want the price. Give it to them.

You’ll win some on the phone, of course. But far more visitors just want to know what it costs, and the business that answers, instantly, earns the trust and gets the lead. You’re not losing those people today, you’re just never hearing from them.

Today, 20 visitors

2 call. The other 18 just wanted a price, and moved on.

With a calculator, the same 20

The same 2 call, plus 9 more who just wanted a price, now leads in your inbox.

More leads, same traffic. Capture the lookers who’d never call.

Better leads. They arrive knowing the price, ready to talk.

No new ad spend. It works on the visitors you already have.

Not getting found yet? Our free buyer guides help Aussie businesses rank for the searches that bring ready customers.Read the guides →

Sound familiar?

  • Prospects with no sense of how much cover they need
  • Visitors leaving without booking a review
  • No way to capture the high-intent researcher

Three steps to your first lead.

Hot water replacement$4,820
1

Brand it

Pick a template, set your prices, drop in your colour. Two minutes.

<iframe src=
"goingrate.com.au/
embed/your-biz"
width="100%"
height="640">
2

Embed it

Two lines of HTML, or share the hosted link anywhere.

SW
Sarah W.$4,820 · just now
NEW
3

Win it

Every visitor who prices a job lands in your inbox, ready to quote.

Put it where your customers already are.

The same calculator, two ways to share it. Drop it into your website, or send a link, no website needed.

smithplumbing.com.au

Hot water system replacement

Your estimate$4,820
Get a measure & quote

Embed it. Two lines of HTML, works on WordPress, Squarespace, Wix and Webflow.

Smith Plumbing
Estimate$4,820
Get a quote
goingrate.com.au/c/smith

Share a link. For your bio, email signature or Google profile.

Every lead, in one place.

The moment a customer hits submit, the lead lands here and in your inbox. Name, contact, the job they priced, and a one-click reply. No CRM to wrangle.

  • Real-time feed with name, phone and project value
  • Quoted value and conversion at a glance
  • Export to CSV, change your lead email, copy your embed code
Start free →
goingrate.com.au/dashboard

Penrith Plumbing

Last 30 days

Live
Leads47
Quoted value$182,640
Avg. quote$3,886
Recent leadsClick to reply
  • SW
    Sarah W.Hot water replacement
    $4,8209:42 AM
    NEW
  • LK
    Liam K.Burst pipe (urgent)
    $1,1808:17 AM
  • PN
    Priya N.Bathroom rough-in
    $8,950Yesterday
$0per lead, yours exclusively
8free leads a month, instantly
2 minfrom signup to live
256calculators across 40 industries

Simple pricing. Start free.

Free forever. Upgrade only when the leads are rolling in.

Free

$0

free forever

Your own branded calculator, live on your site.

Start free
  • Your own branded cost calculator
  • 8 leads a month, delivered instantly
  • Extra leads are saved, unlock them all when you upgrade
  • Works on any website, or share a link
  • Carries a small “Powered by Going Rate” badge
Most popular

Pro

$24/mo

billed yearly · $29/mo monthly

Every lead, instantly, with your branding only.

Upgrade to Pro
  • Everything in Free, plus
  • Unlimited leads, every enquiry, the moment it happens
  • Your branding only (badge removed)
  • Unlimited calculators
  • Export leads + conversion analytics
  • Send leads to more than one inbox

Business

$49/mo

billed yearly · $59/mo monthly

Package bigger jobs and route every lead like a pro.

Upgrade to Business
  • Everything in Pro, plus
  • Flagship quote builders, add-ons, extras & good/better/best tiers, so the average job is bigger
  • Smart lead routing, the right lead to the right person, by service or area
  • Connect to your CRM, Google Sheets or Zapier
  • Priority support

No card to start. Cancel anytime. Prices in AUD, GST included.

Ready to turn visitors into leads?

Your branded insurance adviser calculator, live in two minutes. Free forever, no card.

Start free →

Frequently asked questions

Will showing prices put customers off?

It does the opposite. An indicative range with a clear “request a quote” filters out unrealistic budgets and warms up serious buyers before they call.

Do I need a developer or a custom build?

No. The calculator for your trade is already built. You set your prices, add your colour and logo, and it’s live in about two minutes. No agency, no expensive custom build, no code beyond pasting two lines (or you can just share the link).

What does it cost?

It’s free, forever. Your branded calculator with 8 leads a month delivered instantly, no card. Want every lead the moment it lands and your branding only? Pro is $29/mo. Business ($59/mo) adds flagship quote builders, lead routing and CRM/Zapier. Upgrade only when it’s paying for itself.

What if I don’t have a website?

You still get a hosted link you can drop into your Google profile, Instagram bio or email signature. It works the same as the embed, and every enquiry lands in your inbox.

Where do my leads go?

Straight to your inbox the moment someone submits, with their name, contact and the job they priced. You can change the inbox (or add more on Pro) any time.