My Website Gets No Enquiries

Understanding my website gets no enquiriess in Australia

What it costs to fix a website that gets no enquiries

The bill for fixing a site that draws traffic but no enquiries splits into three tiers in Australia in 2026. The cheapest genuine option is a one off conversion audit, which runs $500 to $2,500 depending on how many pages and how much analytics history the reviewer has to work through. A mid tier engagement, where the auditor also implements the fixes on your existing site, typically lands at $1,500 to $4,000. A full conversion rate optimisation project through an agency, including research, wireframes, copywriting, build and a testing cycle, sits at $3,000 to $12,000. Above that you are usually buying a rebuild rather than a fix, and a rebuild of a service business site runs $4,000 to $15,000 depending on page count and how much custom design is involved.

The benchmark you should be measuring against

A healthy Australian service website converts 2 to 5 percent of its visitors into a phone call or form submission. Local trade and professional services sites with strong intent traffic can reach 6 to 10 percent. If your site is under 1 percent, you almost certainly have a mechanical fault rather than a persuasion problem, and mechanical faults are cheap to fix. At 1,500 monthly visitors, moving from 0.8 percent to 3 percent takes you from 12 enquiries a month to 45. If your average job is worth $2,000 and you close a third of enquiries, that is roughly $22,000 a month of additional booked work from a fix that might have cost $1,800. That ratio is why the audit is almost always worth buying before the rebuild.

Diagnosing before you spend

Most of the diagnosis can be done for nothing, and doing it first means you brief a paid provider properly instead of paying them to discover the obvious. Google Search Console tells you which queries brought people in and whether they matched what the page offered. Microsoft Clarity, which is free, records real sessions and flags rage clicks and dead clicks, so you can literally watch somebody try to tap a phone number that is not a link. PageSpeed Insights grades your mobile load time, and anything over four seconds on a phone is bleeding a meaningful share of visitors before the page even renders. Finally, submit your own form from a mobile connection and confirm the notification email lands somewhere a human checks. These four checks take an evening and regularly find the entire problem.

What the common faults cost to repair

Once you know the fault, the repair costs are fairly predictable. Adding clear calls to action across a site, including sticky mobile call buttons and properly worded form headings, is usually $400 to $900 of work. Speed remediation, meaning image compression, lazy loading, removing unnecessary plugins and caching, runs $500 to $1,500 on a typical small business site. Making a site genuinely mobile responsive rather than merely shrinking is $700 to $2,500. Rebuilding and rerouting a form with proper delivery, an autoresponder and a copy to a second address is $300 to $600. Adding trust signals, meaning licence numbers, insurance badges, a live review feed and real job photos, is $350 to $1,200 depending on whether photography is included.

When a rebuild is genuinely cheaper than a fix

Fixing beats rebuilding in most cases, but not all. If the site sits on an abandoned platform, a page builder no longer supported, or a custom framework nobody will touch, developers will price the fix at a premium because they have to learn the system before they can safely change it. In that situation a rebuild on a mainstream platform at $4,000 to $15,000 is often cheaper over two years than a chain of $1,500 patches. The other rebuild trigger is structural. If you have one page trying to serve six services and eight suburbs, no amount of button colour testing helps, because the page cannot speak specifically to any of those searchers. That is an information architecture problem and it requires new pages, not new copy.

Protecting the traffic you already have

The single biggest risk in this whole exercise is destroying the search traffic that made you notice the problem. Any rebuild quote must include a URL map, 301 redirects from every old address to its new equivalent, and a post launch crawl to catch broken links. Ask the provider to confirm in writing that redirects are in scope. Rebuilds that skip this step routinely lose 30 to 60 percent of organic traffic within a month, which means you have paid $10,000 to convert a smaller audience better and finished with fewer enquiries than you started. Also record your baseline enquiry count for the 90 days before anything changes, so you have a defensible comparison rather than a feeling.

Sequencing your spend

Spend in the order of cheapest fault first. Confirm the form works, then fix mobile speed and call buttons, then rewrite the top three landing pages, then consider a broader project. Search Console will show that a small handful of URLs receive most of your entry traffic, so concentrating $1,200 on those pages produces a measurable lift within four to six weeks. Only once those pages are converting at 3 percent or better does a full conversion project or a rebuild become a sensible use of $8,000. Buying in that sequence means every stage funds the next, and you never commit a large budget to a site whose basic mechanics you have not yet proven.