How Much Does A Tradie Website Cost
Estimate what a professionally built website costs for an Australian trade business, including service pages, suburb pages and an ongoing plan.
One page per service you want to be found for.
Individual pages targeting the suburbs you actually service.
A website is a conversion asset, not a lead source on its own. It needs Google Business Profile, reviews and either search rankings or paid traffic pointing at it, otherwise it is a very tidy business card.
💰 Ways to save
- Start with fewer, better pages rather than a big site full of thin ones. Six strong service pages with real photos of your work, honest pricing guidance and a clear call to action will outperform thirty shallow pages every time. You can add suburb pages progressively once you can see in Google Search Console which locations are already sending you impressions, which is far better targeting than guessing at build time.
- Supply your own job photos instead of paying for a shoot. Trades have an advantage most businesses do not: you are on site every day with a phone in your pocket. Six months of before and after shots from your own jobs, in the suburbs you actually work, are more persuasive than stock imagery and cost nothing. Just take them in landscape, in daylight, from the same position before and after.
- Get your Google Business Profile fully complete before you spend a dollar on the website. For most trades the profile drives more calls than the website does, it is free, and it takes an afternoon to fill out properly with service areas, categories, hours, photos and a review request process. A website with no reviews behind it converts poorly no matter how it looks.
- Negotiate the ongoing plan separately and on a month to month basis for the first six months. Agencies will often quote a twelve month SEO retainer alongside the build. Take the build, take a basic care plan, and only commit to a retainer once you have baseline data on where your enquiries actually come from. Paying $600 a month for twelve months before you know your lead sources is $7,200 spent blind.
or from $62/week over 5 years , indicative finance
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## What a tradie website costs in 2026
Pricing reviewed: June 2026.
Pricing reviewed June 2026. Indicative Australian costs, not a quote.
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Understanding how much does a tradie website costs in Australia
What a tradie website costs in 2026
A professionally built website for an Australian trade business typically costs $3,000 to $8,000 for a solid small business site, and $8,000 to $15,000 once you add a substantial suburb page structure, copywriting and integrations. At the lower end, around $2,500 to $3,500, you are getting a small five to seven page site on a well built theme with your logo, your photos and a contact form. In the middle, $5,000 to $8,000 buys custom design, six to ten service pages, ten to twenty suburb pages, a gallery and a properly configured quote form. Above $10,000 you are paying for original design, written content across every page, and integration into your job management software.
Where trades differ from other small businesses is that the site has to work on a phone in bright sunlight, load in under three seconds on mobile data, and put a tap to call button within thumb reach on every screen. A large share of trade enquiries are urgent, and an urgent customer will not scroll to find your number.
Service pages are the core of the site
The most important structural decision on a trade website is one page per service, not one page listing every service. If you are an electrician doing switchboard upgrades, EV charger installation, ceiling fans, rewires, LED conversions and emergency callouts, that is six pages, not six bullet points. Each page can rank on its own, each can speak to a different customer intent, and each can carry its own photos, pricing guidance and FAQs. Expect to pay $250 to $450 per service page for a professionally written and built page. This is where the money on a trade site is best spent, because it maps directly onto how people search.
Why suburb pages drive local leads
Australians searching for trades search locally, and the queries are overwhelmingly service plus suburb. Someone in Marrickville types electrician Marrickville, not electrician Sydney. A well made suburb page ranks for those searches without you competing against every operator in the metro area. Suburb pages typically cost $120 to $250 each to produce, so twenty pages is $2,400 to $5,000. The critical qualifier is that they must carry genuine local content: jobs you have actually done there, landmarks or housing stock you recognise, local council requirements, and travel or callout information. Twenty pages of duplicated text with the suburb name swapped is the exact pattern search engines discount, and it can hurt the whole site.
Google Business Profile does the heavy lifting
For most trades, the Google Business Profile generates more phone calls than the website does. It is free, it appears above the organic results in the map pack, and it is where reviews live. A complete profile with the right primary category, accurate service areas, service list, business hours, dozens of real job photos and a steady flow of reviews will outperform a beautiful website with an empty profile behind it. The website's job is to be the destination those searches land on and to convert them, so build the two together. If you only have budget for one thing this quarter, fix the profile first.
Website cost versus lead cost
The number that matters is not what the site cost, it is what a lead costs. A $6,000 website that produces four extra jobs a month at an average job value of $1,200 has paid for itself inside two months. A $2,500 website that produces nothing is infinitely more expensive. Work backwards from your numbers: if your average job is $800 and you convert one in three enquiries, an enquiry is worth about $270 in revenue to you. That tells you what you can afford to spend to generate one, whether through search, Google Ads or the local pack, and it turns the website question from a cost decision into an investment one.
Ongoing costs and what to commit to
After launch, a basic care plan covering Australian hosting, plugin updates, security monitoring, backups and a small allowance for edits runs $80 to $180 a month. A combined care and SEO retainer with monthly content, technical work and reporting runs $500 to $1,500 a month for a trade business. Both can be worth it, but they are different products and should be quoted as separate lines with a defined deliverable schedule. Keep the first six months month to month, watch where your enquiries actually come from, and only lock into a longer retainer once you can see the data. Also confirm you own the domain, the hosting login and the content, because portability is your only real negotiating leverage at renewal.
Frequently asked questions
How much does a tradie website cost in Australia?
A professionally built trade website typically costs $3,000 to $8,000, rising to $8,000 to $15,000 with a large suburb page structure, written content and job management integration. A basic five to seven page site on a good theme starts around $2,500 to $3,500.
How many pages does a tradie website need?
One page per service you want to be found for, so typically five to ten, plus ten to twenty suburb pages if you serve a wide area. Service pages cost $250 to $450 each and suburb pages $120 to $250 each when professionally written and built.
Do suburb pages actually work?
Yes, when they carry genuine local content. Australians search service plus suburb, so a real page about your work in that suburb can rank without competing metro wide. Twenty duplicated pages with only the suburb name changed do not work and can damage the whole site.
What are the ongoing costs?
A basic care plan with hosting, updates, security and backups runs $80 to $180 a month. A combined care and SEO retainer runs $500 to $1,500 a month for a trade business. Keep them as separate line items with defined deliverables, and stay month to month for the first six months.
Is a website or a Google Business Profile more important?
For most trades the Google Business Profile generates more calls, and it is free. Complete the profile with the right categories, service areas, photos and a review process first, then use the website to convert the traffic it sends. Budget for both, but fix the profile first.
How do I know if the website was worth it?
Measure the lead cost, not the build cost. If your average job is $1,200 and the site produces four extra jobs a month, a $6,000 build pays back in under two months. Track enquiry source from day one so you can attribute jobs to the site rather than guessing.
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